BlackAtlas

When we find an obscure bit of information about black culture we share it through BlackAtlas, the African-American interactive community of American Airlines. BlackAtlas.com is an interactive travel community from American Airlines® designed to celebrate black culture and travel from an African-American perspective. We provide a digital experience for our audience, a platform in which participants can obtain information about destinations around the world, discover travel tips, find fares and share the multimedia content collected during their adventures. Work for this campaign also included TV, radio, print executions.