BlackAtlas

When we find an obscure bit of information about black culture we share it through BlackAtlas, the African-American interactive community of American Airlines. BlackAtlas.com is an interactive travel community from American Airlines® designed to celebrate black culture and travel from an African-American perspective. We provide a digital experience for our audience, a platform in which participants can obtain information about destinations around the world, discover travel tips, find fares and share the multimedia content collected during their adventures. Work for this campaign also included TV, radio, print executions.

Stroke is not something to laugh about, but sometimes laughter is the best way to get your message across.

“Stroke’s No Joke” is our new public service announcement campaign featuring comedy with a life-saving punchline. We urge at-risk African Americans and bystanders to call 911 at the first sign of a stroke. Emergency medical treatment may be greatly reduce long-term disability caused by a stroke. We developed this campaign using all media outlets and now it’s an on going comedy tour.